Apple in the running to land streaming rights for MLB Sunday Night Baseball

Apple is said to be in talks with Major League Baseball to pick up streaming broadcast rights, especially focused on the Sunday Night Baseball games. The negotiations ensued after ESPN declined to renew its deal beyond the 2025 season. The package of games that make up the former ESPN deal has drawn interest from Apple, NBC and others. It is likely the league will try to carve up the package into different buckets, to attract both a modern streaming audience and the eyeballs of traditional broadcast TV viewers. As of today, no deal has been signed at this time and talks are ongoing. However, Apple and the MLB already work together thanks to the Friday Night Baseball national games, which sees Apple TV+ exclusively stream two baseball games each Friday with no blackouts or regional restrictions. The Friday Night Baseball arrangement kicked off in 2022 and is believed to represent a seven-year deal, with Apple paying approximately $85 million per season. With that partnership seemin ... Read full article.