Meta Wants AI to Handle Every Part of Ad Creation. Here's What That Means

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that could eventually fully automate the process of creating and buying ads on those popular sites. This means no human copywriters, designers or media buyers will be involved. It's a controversial move that could shake up the $600 billion global ad industry. The announcement also raises fresh questions about creativity, accuracy and the future of marketing jobs. A representative for Meta did not immediately respond to a request for comment. Read more: What Is Meta AI? Everything to Know About the Tech Giant's AI Tools How would this work? Seemingly, Meta's end goal is to create a system that lets businesses simply explain their product or marketing ideas, alongside a budgeting goal, to the AI-driven ad tools and then the machine takes over from there. That means AI generates ad copy, visua ... Read full article.