Counterpoint Research finally gives Apple some good news from Europe

After months of EU regulators breathing down its neck, Apple is finally seeing a happier kind of headline from across the Atlantic. And it comes courtesy of the new iPhone 16e. According to a report released today, the newest member of the iPhone 16 family made it into Europe’s top 10 smartphone list in its first full month of availability. Per the report, the iPhone 16e debuted in ninth place overall in March 2025, accounting for 8% of Apple’s regional iPhone sales and 2% of the broader smartphone market. In Western Europe, it fared slightly better, landing in seventh place. Now, for the bad news Although this points to a broad consumer adoption of the iPhone 16e, this is also not quite the level of performance Apple has seen in the past from its mid-tier iPhones. Compared to the iPhone SE 2022 and especially the SE 2020, the 16e’s debut looks a tad muted. Sales were down 17% and 20%, respectively, compared to those earlier models’ launch months. Both SE generations also command ... Read full article.