TikTok launches ‘TikTok for Artists,’ a new music insights platform

TikTok announced on Tuesday that it’s officially launching TikTok for Artists, a new music insights platform that is designed to help artists build their careers. The official launch comes two months after TikTok was spotted testing the platform in select countries. The tool is built to help artists and their teams better connect with fans, improve their promotional efforts, and inform content creation on TikTok. The platform gives artists, their labels, and their teams access to data about the performance of the artist’s music and posts and TikTok. These metrics include the number of views, posts, and creator engagements per song, along with similar insights into post performance. Other insights include information about an artist’s followers, such as their age, language, and gender. TikTok for Artists also includes step-by-step guides to TikTok’s tools and features, and additional support and resources, the company says. Image Credits:TikTok In addition, TikTok announced that it ... Read full article.