AI has become the ultimate influencer - this research explains why

gremlin/Getty Images People may not be willing to pay for AI, but they're certainly willing to use it. How they use AI, though, seems to be changing. A new study from consultancy Accenture reveals some insights into how consumers perceive and use AI, and it's seen as a lot more than just a tool for work. Instead, AI is becoming a personal influencer that users want to have a relationship with. Also: OpenAI wants ChatGPT to be your 'super assistant' - what that means The numbers from this study show that as AI improves, people are rapidly trusting it with their personal lives. They're asking the technology for relationship help, buying advice, professional encouragement, and more. The connection is so strong that many people said they wouldn't mind AI making decisions for them. Accenture explained: "What began as a tool that could provide personalized product recommendations or help create content is quickly becoming a powerful engine of consumer behavior -- shaping what people wan ... Read full article.