What game companies can learn from AI analysis of 1.5M gamer conversations | Creativ Company

Creativ Company is emerging today as a new kind of market intelligence company. It uses AI to do do sentiment analysis on 1.5 million conversations about the top game publishers and their titles. This means that it uses AI to figure out what gamers think of 17 of the top game publishers — with the insights produced by machine learning. Creativ’s AI was able to analyze over 1.5 million online conversations across Reddit, YouTube, Discord and news articles over six months. It took about 10 days to do. The company went through about 9,300 sources of news and sentiment about the publishers of games. Then it did its analysis for the study, which covered the period from November 1, 2024, through the end of April, 2025. Creativ processed over 9,300 pieces of articles, posts and videos. I spoke with Creativ CEO Wes Morton, CTO Joe Lai and COIO (chief operating and information officer) Vibhu Bhan about the results. Here’s some of the info from the exclusive analysis. “We call ourselves a ma ... Read full article.