Business Insider Did Something So Stupid With AI That We’re Reeling

Amid Business Insider's latest pivot to AI, the site's past brushes with the technology are coming back to haunt it. As Semafor reports, a manager recommended fake, seemingly-AI-generated books to underlings last year on a reading list meant to help them better understand business journalism. In the staff email, which was leaked to Semafor, the senior BI manager suggested well-known titles like Andrew Ross Sorkin's classic "Too Big To Fail," about the Wall Street crash of 2008, and "DisneyWar" by James Stewart, which exposed the tumultuous behind-the-scenes drama at the famed studio some 20 years ago. Those were recommended alongside books that nobody had heard of, with names like "Simply Target: A CEO’s Lessons in a Turbulent Time and Transforming an Iconic Brand" by Gregg Steinhafel, the former chief executive of the big-box chain, and "The House of Morgan: An Intimate Portrait of the Most Powerful Banking Family in the World," by purported author Fredric Morgan. But Semafor was ... Read full article.