Hinge CMO Jackie Jantos hopes to help make Gen Zers less lonely

Dating apps have developed a bad reputation lately. People ghost others, which means they simply stop responding to someone they once shared frequent correspondence with. There appear to be slim pickings, despite living in big cities like New York, and did we mention a lot of these apps now cost money? At the inaugural SXSW London, TechCrunch caught up with Jackie Jantos, the CMO and president of Hinge, to talk about how the company is marketing itself to a new generation in what has become a listless dating scene. “This is a generation that has grown up with a deep understanding of how digital experiences are created and what they are trying to get out of them,” Jantos said in an interview with TechCrunch. She listed out the traits Gen Zers want most out of their brands, like transparency and authenticity. It’s a diverse generation that spends less time in person than its predecessors. “If you’re not building with inclusion at the center of everything, you’re just not going to buil ... Read full article.