TikTok is making it easier to control what is (and isn't) in your 'For You' feed

We may never fully understand how TikTok's "For You" algorithm works or why it sends users down the sometimes very specific rabbit holes it does. But the company is making it a bit easier to control what topics are likely (or not) to appear in recommendations. The company is rolling out a setting to "manage topics" within the app to all users in an attempt to add more personalization to users' feeds. The setting, which the company began offering in the United States last year, is a set of sliders that allow people to specify how often they want particular types of videos to appear in their recommendations. The sliders cover about a dozen general topics, like nature; food and drink; fashion and beauty; and pets. For each interest, you can drag the slider to "see more" or "see less." TikTok notes that these in-app controls "won't eliminate any topics entirely," so the sliders won't, say, prevent any sports content from ever appearing in your feed. But the company says the setting "can ... Read full article.