Meta wants AI to automate every step of the ad production process - report

FABRICE COFFRINI / Contributor / Getty Images In the not-too-distant future, full-length video ads could be generated entirely by artificial intelligence. That's Meta CEO Mark Zuckerberg's vision, anyway. By the end of 2025, Meta is aiming to provide brands with the AI tools they'll need to completely automate the advertisement production process, according to a report from The Wall Street Journal. Also: The best AI image generators: Gemini, ChatGPT, Midjourney, and more Advertising is Meta's primary revenue stream, and the company has already introduced some AI tools that allow brands to modify and personalize their ads. But now the company reportedly wants to expand those capabilities, making it possible for AI to create ads from the ground up -- generating everything from concept to video assets to sound. AI's role in advertising so far AI has long been leveraged in the advertising sector, but this has taken place mostly behind the scenes. For example, brands rely on algorithm ... Read full article.