Back Market calls for end to fast tech, projected onto London’s flagship Apple Store

If you want to promote the idea of buying refurbished tech rather than new, displaying your message on one of the world’s most iconic Apple Stores is a pretty good way to do it. Back Market projected its message on the exterior wall of London’s Covent Garden Store. The projected message “Let’s end fast tech” is arguably mis-targeted, as Apple products are generally known for their longevity, but Back Market is calling for more thoughtful purchases and better re-use of discarded tech … Apple’s Covent Garden store is the largest in London, set over three floors, and at its opening back in 2010 was the biggest in the world. It’s also one of the most visually spectacular spaces, blending original features of the 19th century building like exposed brickwork and restored windows with the company’s famous glass staircases, including a spiral one. Back Market started in France before expanding across Europe. The firm sells professionally refurbished tech, and of course touts the environment ... Read full article.