Esports World Cup Foundation signs Amazon Ads for 3-year collaboration

The Esports World Cup Foundation (EWCF) announced a strategic three-year collaboration with Amazon Ads. The deal will combine the Esports World Cup’s (EWC) premier esports and gaming event, returning to Riyadh, Saudi Arabia, from July 7 to August 24, with Amazon’s full-funnel advertising and entertainment services to deliver unprecedented fan experiences and expand the tournament’s global reach. Building on the success of their 2024 collaboration at the inaugural Esports World Cup, which featured the launch of the Esports World Cup Hub on Amazon.sa and Amazon.ae, the expanded agreement will unlock new fan experiences across Twitch, Prime Video, Alexa, and Wondery, and introduce custom branded activations that inspire, connect and engage fans around the world with the action in Riyadh. As part of the collaboration, EWCF and Amazon Ads will work together to extend the reach of the Esports World Cup across key locales, including the United States, Europe, Brazil, Mexico, the Middle Eas ... Read full article.