Cord didn't win. What now?
Published on: 2025-06-10 23:42:33
Across the last six months, I’ve been making my way through the practical reality of Cord not working out. I was the co-founder and invested more than 4 years of my life in that company. We built some good tech. We built a very strong engineering team. We landed 15,000 commits in a TypeScript/React monorepo. Shipped a command line tool for stacked diffs on GitHub. We memed so damn hard. We had two significant brushes with acquisition. But we didn’t win the game.
We also made lots of mistakes and spent loads of time and money on the wrong things, which we didn’t know at the time were the wrong things. We weren’t unique on this front. Most startups spend a bunch of time figuring out what their company isn’t. I’m not going to deep dive into our every shortcoming and misstep in this post. Folks who know me well can probably guess I’ll be enumerating those details again and again for the rest of my days. In this post, I want to keep it lighter and focus on where to go from here.
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