Forge launches GameLink and PayLink to test the market for direct-to-consumer games

Forge, a platform for community-driven game marketing and engagement, announced Forge GameLink and PayLink today, a new way for game companies to engage directly with consumers. Kun Gao, CEO of Forge, said in an interview with GamesBeat that the new Forge features are a Link-in-Bio product purpose built for game studios and publishers. Building on Forge’s mission to empower game developers and foster direct connection with players, GameLink provides a centralized hub for any game to connect purchase, content, community, and launch a direct-to-consumer experience within minutes. Forge PayLink enables any game developer to link out from their existing in-app purchase flow and seamlessly integrate payment processing, without disrupting the checkout process. Additionally, games can feature their SKUs directly on their GameLink. Game developers can use PayLink to increase their revenue by up to 35% with just a few minutes of integration. “In today’s fragmented digital landscape, it’s cr ... Read full article.