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AMD takes aim at Nvidia’s AI hardware dominance with Brium acquisition

Published on: 2025-06-10 08:54:12

AMD’s latest acquisition could help reduce Nvidia’s market dominance when it comes to AI hardware. Semiconductor giant AMD on Wednesday announced it acquired AI software optimization startup Brium. Terms of the deal were not disclosed. Brium is a startup that appears to be in stealth mode. The startup builds machine learning applications to enable AI inference, the process a trained AI model uses to draw conclusions from new data, across a variety of different hardware options, according to a blog post on Brium’s bare-bones website. Cutting through that jargon a bit, Brium can help retrofit AI software to work with different AI hardware than it might have been designed for originally. In a press release, AMD said its acquisition of Brium will help its commitment to “building a high-performance, open AI software ecosystem that empowers developers and drives innovation.” While AMD is saying that this acquisition helps create a more open AI ecosystem, which isn’t wrong, it seems clea ... Read full article.