The iPad is a much bigger hit than you probably thought, new data reveals

Everyone knows the iPhone is Apple’s most popular product. But per a newly published study, what you might not have known is how well the iPad stacks up to Apple’s top seller, and laps the Mac’s popularity at the same time. iPad users are almost as common as iPhone users, and more than double the Mac CIRP recently performed a survey of Apple customers to get a sense of how the company’s three tentpole products—iPhone, iPad, and Mac—are performing. One focus was on understanding the power of Apple’s ecosystem, as determined by customers who own multiple products. Michael Levin and Josh Lowitz write at CIRP: iPhone remains the most dominant product, with 94% of recent Apple customers owning one…iPads are next, with 78% owning one. Mac computers have much smaller penetration, at 36% of recent customers… 74% of customers, virtually all iPad owners, own an iPad and an iPhone. Only 30% own all three, as that number is limited by Apple customers’ relative lack of Macs. Different people ... Read full article.