In a new interview with The Wall Street Journal, Apple CEO Tim Cook, Apple’s Vice President of Industrial Design Molly Anderson, and Apple’s Vice President of Human Interface Design Alan Dye discussed their hopes and own reactions to the iPhone Air. Here are the details.
‘An iPhone for the Ozempic era’
While the WSJ’s story may include the oddest definition of the iPhone Air yet, it does provide some insight into what Apple sees as the device’s strongest selling points.
During the entire interview, the executives obviously tout the device’s thinness and lightness, which was to be expected. Still, they offer one interesting tidbit on the choice of material and finish for the iPhone Air’s frame:
“Unlike the more textured Pro models, the Air’s surface is polished to a highly reflective shine, which Anderson said helps make the device look even thinner. And perhaps more distinctive. ‘Being able to bring that kind of luster evokes a different sense of what the phone is and how people use it and how they wear it,’ she said.”
The executives also acknowledge that users will be split between staying in the Pro camp, or jumping to the Air (no pun intended), despite its compromises. More than that, they say this is kind of the point. Here’s Anderson again:
“‘I like that it’s a hard choice,’ she said, contrasting the Air with the sturdier Pro series, a workhorse for photographers, filmmakers and content creators. As if to communicate its competence, the new Pro is available in a traffic-cone hue that Apple calls ‘cosmic orange.’ (It also comes in silver and dark blue.)
And
“‘I really think people will struggle with it,’ Anderson said. ‘Because, you know, the Pro is a beautiful and incredible product as well. But I think the lightness, the lean towards style, the idea of not carrying so much weight, is just such a different experience.'”
Good at keeping secrets
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