Everyone in Hollywood is using AI, but Asteria is doing it out in the open

Forward-looking: Hollywood's relationship with artificial intelligence is shifting from quiet experimentation to an open embrace, as studios and creators search for new ways to survive a period of upheaval and shrinking resources. Amid this transformation, Vulture has profiled Asteria Film as a symbol of how generative AI is being woven into the fabric of filmmaking. The film business is facing mounting challenges: fewer movies are being made, audiences are dwindling, and budgets are under pressure. Amid these difficulties, AI has become both a potential threat and a possible savior. The technology now touches almost every part of movie production, from scripting and animation to visual effects and even the creation of digital actors. Some studios use AI to de-age stars or create digital replicas, while others rely on generative tools to speed up pre-production and cut costs. Yet, as AI's role grows, so do concerns about ethics and legality. Many generative models have been trained o ... Read full article.