TikTok sunsets its creator marketplace for TikTok One, a broader solution with AI tools

TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email. The online platform, which connects brands with creators for collaborating on ads and other sponsorships, will stop allowing creator invitations or the creation of new campaigns as of Saturday the company says. On April 1, the Creator Marketplace will be fully shut down, and the website will redirect visitors to the new TikTok One creative platform instead. While the standalone marketplace is going away, TikTok will continue to offer ways for brands and creators to connect through the TikTok One platform. In addition, the service will help video creators find inspiration, research trends, and connect with other experts for help with “native-looking” TikTok videos for their ad campaigns. The site included TikTok trend tracker points to top trends, as well as top user-generated content, creators, hashtags, and songs. It also off ... Read full article.