Why Microsoft has created its own print magazine

is a senior editor and author of Notepad , who has been covering all things Microsoft, PC, and tech for over 20 years. Of all the many ways Microsoft could mark its 50th anniversary, I wasn’t expecting the software maker to launch a magazine. “It’s our answer to a timely question: How do we earn trust and hold attention in an age of scroll and skim? How do we create Signal in a world of noise?” asks Frank Shaw, Microsoft’s chief communications officer. Microsoft’s response to a world of people doomscrolling on X and TikTok is a print magazine that you can thumb through in peace and quiet. The first issue of Signal is 120 pages with a focus on AI, both as a topic and, to a small degree, a means of production. Microsoft hopes the magazine will bypass the digital world and reach business leaders directly every few months. “People are overloaded with information, and a lot of the information is pretty ephemeral,” says Steve Clayton, the executive editor of Signal, in an interview for No ... Read full article.