Apple expected to increase iPhone 17 prices to factor in tariff costs

Counterpoint has more than halved the smartphone growth rates it was forecasting for this year, and now expects US iPhone sales to fall year-on-year. It says that it expects Apple to pass on at least some of the tariff costs to consumers, increasing the prices of the iPhone 17 over those of the current models … Counterpoint Research was originally expecting healthy global growth in this smartphone market this year, at 4.2%. However, given the likely impact of US tariffs combined with other challenges in China, it has now cut that forecast to 1.9%. In the US, it now predicts a fall in year-on-year sales of both iPhones and Samsung smartphones due to “expected price rises from tariffs.” Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9% YoY from 4.2% YoY, citing renewed uncertainties surrounding US tariffs. Most regions are expected to grow, except North America and China. North America is expected to decline due to expected price incre ... Read full article.