At WWDC, Apple's AI strategy comes into question

In this article AAPL Follow your favorite stocks CREATE FREE ACCOUNT watch now One year ago, Apple announced Apple Intelligence, its response to the wave of sophisticated chatbots and systems kicked off by the arrival of ChatGPT and the age of generative AI. Analysts said Apple's installed base of more than 1 billion iPhones, the data on its device and its custom-designed silicon chips were advantages that would help the company become an AI leader. But it's been an underwhelming 12 months since then. Apple Intelligence stumbled out of the gate while rivals like OpenAI, Google and Meta have continued to make headway launching new generative-AI models. Now, investors are calling for Apple to do something major to catch up in AI, which is rapidly transforming the tech industry. When CEO Tim Cook speaks at Apple's annual Worldwide Developers Conference in Cupertino, California, investors on Monday, fans and developers will want to hear how the company's approach to AI has changed. That' ... Read full article.