Twitch is letting more streamers access its monetization tools
Published on: 2025-07-11 22:36:41
Twitch CEO Dan Clancy published an open letter on Thursday outlining the platform’s plans for 2025, which include upcoming features, updates to the mobile experience, as well as a significant change to its monetization policy.
Of note, Clancy revealed that Twitch is opening up subscriptions and “Bits,” the virtual items that viewers buy to cheer on streamers, to “most” creators, regardless of how many followers they have.
The change aims to democratize the monetization process on Twitch, enabling a wider range of creators to earn as they engage their audiences. Previously, only Twitch affiliates and partners had access to subscriptions and Bits and had to meet specific criteria to qualify. This included having at least 50 followers, maintaining an average of three concurrent viewers per stream, and achieving at least eight hours of accumulated streaming time per week.
The company is also introducing a new option that “will allow all streamers to use their earnings on purchases withi
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