FIFA Rivals brings sports brand Adidas into its universe with in-game content

FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content. Adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games, which makes hybrid Web2/Web3 games. In soft launch in just three countries, FIFA Rivals has 150,000 players already. The Adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich soccer heritage. “This is a great partnership for us. They definitely understand gaming well, which is awesome. And they, they’ve jumped in very happy. So we have a multi-year contract with with Adidas, it’s going to be very exciting. I think we’re doing many drops a year ... Read full article.