Figure AI CEO skips live demo, sidesteps BMW deal questions onstage at tech conference
Published on: 2025-06-08 06:32:56
Brett Adcock, co-founder and CEO of the humanoid robotics startup Figure AI, made a rare public appearance at the Bloomberg Tech conference on Thursday. Figure has recently been the subject of a couple news articles that questioned its progress with marquee customer BMW. Figure objected so strenuously to at least one of these reports that Adcock publicly threatened to sue the publication.
When asked about the skepticism surrounding the BMW relationship and whether it is a pilot or has commercial value to the company, Adcock replied with an explanation of the technical benefit of having robots on a factory floor but didn’t provide specifics about the contractual relationship with BMW.
“We get a lot of value, and it’s really important that we need to figure out how to run robots every day. We get to see how well they perform. We get to track all the metrics,” he said. Two months ago, Figure also published a YouTube video showing a couple of its robots working in a BMW factory.
Adcock
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