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Mark Zuckerberg unveils $799 Meta Ray-Ban Display glasses

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At the Meta Connect developer conference, Mark Zuckerberg, head of the Facebook group Meta, shows the prototype of computer glasses that can display digital objects in transparent lenses.

Mark Zuckerberg on Wednesday unveiled the $799 Meta Ray-Ban Display glasses, the social media company's first consumer-ready smart glasses with a built-in display.

The glasses, which costs $799, contain a small digital display that can be controlled via hand gestures through a wristband powered by neural technology, confirming a CNBC report in August. A promotional video of the new smart glasses appeared on Meta's YouTube page on Monday but was later removed.

Tune in Thursday at 11:00 a.m. ET: Meta Chief Product Officer Chris Cox joins CNBC TV to discuss with Julia Boorstin the highlights of Meta's annual Connect event, live from the company's HQ in Menlo Park CA.

The new smart glasses are a bridge between the company's audio-only Ray-Ban Meta smart glasses and the experimental Orion augmented reality glasses that the company revealed at last year's Connect event. Orion can overlay 3D visuals over a person's real-world field of view with the help of a wireless computing puck, but the glasses are expensive to make and not yet available to consumers.

The Meta Ray-Ban Display glasses come with the Meta Neural Band, an EMG wristband that allows users to control the device using hand gestures.

"These are glasses with the classic style that you'd expect from Ray-Ban, but they're the first AI glasses with a high resolution display and a fully weighted Meta neural band," Zuckerberg said.

With the new glasses, people can do tasks like watch videos through the display or see and respond to text messages, Zuckerberg said. The display doesn't block a person's view, and it disappears when not being used, he said.

The glasses go on sale in the U.S. on Sept. 30.

During a demo, Zuckerberg repeatedly attempted to call Meta tech chief Andrew Bosworth unsuccessfully.

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