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The high stakes for AI Alexa

Published on: 2025-07-16 12:30:37

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. Amazon has been trying to make virtual assistants happen for more than a decade. Alexa is, by many definitions, wildly successful, but it has so far failed to become the kind of omnipresent, omnipotent helper the company imagines. (It has also, by all accounts, failed to become a compelling business for Amazon.) This week, though, Amazon launched the most ambitious version of Alexa yet, with new technology underneath and some big new ideas about how you might interact with AI. On this episode of The Vergecast, we talk a lot about what’s next for Alexa. David Imel — who you might know as the co-host of the Waveform podcast — joins the show to help us figure out what to make of Alexa Plus, and the whole idea that large language models can make virtual assistants both more useful and more accessible. Amazon’s description of Alexa ... Read full article.