$20 a month for an AI chatbot? In this economy??

The only surprise in Amazon’s reveal of Alexa+ this week was the price. With inflation rampant and many more impactful subscription services to choose from, $20 per month is an absolutely bonkers price for an as-yet unproven AI chatbot. Recall that Alexa has historically not cost anything as long as you've had hardware to run it. The same goes for Google Assistant (and now the basic version of Gemini) as well as Apple’s Siri. They’ve always been tools to enhance hardware, not the product itself. What's stranger is that $20 per month, which I will reiterate is bonkers, is essentially fake — the equivalent of an inflated MSRP. And the reason I know that is because a whole-ass subscription to Prime costs $5 a month less, and includes Alexa+. You can read this one of two ways. Amazon thinks Alexa+ is worth more on its own than the entirety of Prime. Or, the ridiculous pricing is an artificial speedbump to steer people into Amazon's ecosystem while also encouraging them to buy some Echo h ... Read full article.