Apple CEO Tim Cook joins Apple employees at the Apple store as customers line up for the release of Apple new iPhone 17 models in New York on Sept. 19, 2025.
Apple shares have rallied in the two days since the company released new iPhones, and the stock has now erased its losses for 2025.
With Apple's 4% gain on Monday, the stock is up a little over 2% for the year. Apple is the last of the tech megacaps to turn positive.
On Friday, Apple released new iPhone, Apple Watch, and AirPods models on Friday. The new iPhones, especially the midrange $999 iPhone Air, mark the first significant redesign in years, and analysts say early wait times suggest demand is strong.
"Our tracking of iPhone ship dates on Apple's own website, and various carrier websites, indicates that as of Sep 22nd, ship time (in days) for the iPhone 17 (18 days) are more extended vs last year's iPhone 16 (10 days)," Bank of America Securities analysts wrote in a note Monday.
The company is also seeing strong demand in China, a key market for Apple, analysts say, based on pre-order times.
Apple remains the laggard among the biggest tech companies so far in 2025, partially because it's spending far less on AI chips and data centers than its rivals. The company has also delayed a key improvement to its Siri assistant until 2026, raising concerns that it's falling behind companies such as Google and Microsoft in integrating the technology into its products.
But Apple's new products include several AI features, such as its new AirPods Pro 3 headphones automatically translating spoken text, and its new Apple Watch models using machine learning to warn users about high blood pressure risks.
WATCH: Apple iPhone 17 demand 'quite strong'