New iPhone 16e videos dub it ‘future proof,’ one camera is ‘all you need’

Apple has released some of the first video ads for the iPhone 16e on its release day, including six new shorts plus a traditional video ad. The videos hit on a variety of talking points and feature promotions, but all seemingly supporting a single message: the iPhone 16e is the best iPhone for the average person. iPhone 16e battery life, durability, AI support, and more are highlighted Apple’s new iPhone 16e ads focus on: durability, because per Apple the average person drops their phone 208 times per year battery life, since the 16e has the best ever in this size of iPhone the camera, which does so much that “maybe one camera is all you need” two videos focus on Apple Intelligence features like Genmoji and Clean Up and finally my personal favorite, an ad that calls the new model “future proof” by showing a man next to his several-years-older self Then, of course, there’s the main ‘Meet iPhone 16e’ video. Which for some reason I don’t quite understand features a blue inflatable ... Read full article.