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Steam faces backlash for promoting excessive AI-created games

Published on: 2025-07-09 10:01:00

Facepalm: Some gaming companies have expressed their unconditional love for assets generated through AI algorithms, but customers aren't exactly enamored with it. Even Steam, the largest gaming platform for PC, could be contributing to the promotion of AI-generated content at the expense of human-made, coherently developed experiences. Valve is celebrating new games coming to Steam with its latest Next Fest event. The digital delivery platform is promoting hundreds of free demos, streaming events, and chats with developers until March 3. However, some users feel that the Steam Next Fest is being spoiled by an excessive amount of games that clearly rely on AI-generated assets. The number of titles featuring AI art, generic anime girls, dark fantasy settings with "Balenciaga AI" faces, and fake pixel art promoted through Next Fest is becoming "tiresome," according to one user. Beyond graphics and artwork, AI is also reportedly taking center stage in many games' voice and audio assets. ... Read full article.