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Amazon's Prime Big Deal Days event returns Oct. 7-8, essentially the kick-off to the 2025 holiday shopping season. Prime shoppers can expect savings across various categories including beauty, electronics, seasonal essentials, must-have gifts, and toys, according to the e-commerce giant. You can also anticipate savings on brands like Samsung, LG, Sonos, and Dyson.
Also: Worried about rising tech prices? Try these 5 easy ways to shop smarter right now
If you're gearing up to shop on Prime Day in a couple weeks, make sure you know how to use Amazon's internal tools to make your experience easier and more seamless. Plus, these handy features are all free with a Prime membership, so no surprise charges are headed your way -- except maybe some holiday gifts.
5 free Prime tools to use this Prime Day
Rufus
Last September, Amazon unveiled Rufus, its AI shopping assistant, to U.S. customers on desktop and in the Amazon app. Rufus is designed to use generative AI to power a conversational shopping experience. It aims to helps customers save time and make more informed purchase decisions by answering questions on various shopping needs and products.
During your Prime Day prep, Rufus can help you source gifts for everyone on your list, plan meals, and find dozens of items such as indoor and outdoor decor, to help you celebrate the holiday season.
Also: Amazon's AI shopping assistant Rufus rolls out to all U.S. customers
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