Apple has demanded Brussels scrap its landmark Big Tech legislation, marking a step up in US tech giants’ fight against European oversight.
The EU’s Digital Markets Act (DMA), which entered into force in 2022, aims to curb the power of Big Tech and level the playing field for smaller rivals, with fines of up to 10 percent of global revenue for companies that do not comply.
Apple’s call to repeal the law comes at a time of transatlantic tensions over the EU’s digital rule book, including the DMA.
US President Donald Trump has threatened to punish countries that “discriminate” against US companies with higher tariffs, and Meta’s Mark Zuckerberg has personally lobbied Trump against the DMA.
“The DMA should be repealed while a more appropriate fit for purpose legislative instrument is put in place,” the iPhone maker said in its response to a routine call for feedback on the Digital Markets Act.
The EU fined Apple €500 million in April following an investigation into whether the company’s rules prevented app developers from sending consumers to cheaper offers for products and services outside Apple’s ecosystem.