AI is killing some companies, yet others are thriving – let's look at the data

AI is quietly upending the business models of major content sites. Platforms like WebMD, G2, and Chegg - once fueled by SEO and ad revenue - are losing traffic as AI-powered search and chatbots deliver instant answers. Users no longer need to click through pages when AI summarizes everything in seconds. Brian Balfour calls this phenomenon Product-Market Fit Collapse, a fitting term, marking it as the next big shift in tech. Key milestones accelerating this shift: 📅 Nov 30, 2022 – ChatGPT launches 📅 Mar 14, 2023 – GPT-4 released 📅 May 14, 2024 – Google rolls out AI Overviews ❗Disclaimer: I'm simply observing traffic trends from an external perspective and don’t have insight into the exact factors driving them. The timing aligns with AI, but like any business, multiple factors are at play and each case is unique. → The data comes from SEMRush. If you want access to trend reports like the one below, you can try it for free. Let's see who's losing traffic WebMD: Where every symptom ... Read full article.