DoorDash said on Tuesday that it’s launching a creator program that will compensate users for short-form videos posted on its app. The company also introduced “Going Out,” which rewards users for dining at local restaurants, along with new AI features.
DoorDash says short-form videos posted by local creators will let users preview dishes before they order them. Uber Eats started testing a TikTok-like short-form video feed last year to boost discovery and help restaurants showcase their dishes.
People in 20 U.S. cities — including Atlanta, Austin, Miami and San Francisco — can now apply to become a DoorDash Creator. Those accepted into the program will get a chance to record short videos of their meals from local restaurants, and then be compensated if their content qualifies. DoorDash didn’t share the monetization model for videos posted on its platform. The program will be launched in more cities through the end of the year.
Image Credits:DoorDash
DoorDash is also launching “Going Out,” a feature it’s been testing in select cities that lets DashPass members earn in-store rewards when dining at local restaurants.
“With Going Out, you can find and redeem exclusive in-app offers when you dine in and earn rewards just for coming back,” said Parisa Sadrzadeh, vice president of strategy and operations, at a press event on Monday. “This year, Going Out customers received an average of $9 in value per order when using offers.”
Image Credits:DoorDash
Rewards are now live at thousands of restaurants in select markets across the U.S. and Australia, DoorDash says. For a limited time, all DoorDash consumers can access the feature, not just DashPass members.
Users will also be able to book a reservation directly in the DoorDash app thanks to a new integration with SevenRooms, a company the delivery app acquired earlier this year.
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