Amazon's generative AI vision for Alexa is appealing, but unproven

Amazon’s long-awaited update to its assistant is almost here. About 18 months after the company first previewed the “next-gen Alexa” built with generative AI, it unveiled Alexa+, and early access will be available starting in March. Alexa+ will exist alongside the older Alexa and will cost $20 a month, unless you have a Prime membership, which will make it free to use. The new assistant will come with all the modern upgrades that its contemporaries like the redesigned Siri or Gemini offer, like more conversational interaction, better contextual understanding and the ability to “summarize complex topics” and “make suggestions based on your interests.” But it does one thing differently, and it’s the way Amazon purports to integrate with third-party apps and the rest of the internet that could set it apart. At the presentation, vice president of Alexa and Fire TV Daniel Rausch outlined three ways the new assistant can integrate with other services you use. Firstly, it already works with ... Read full article.