Meta, the owner of Facebook and Instagram, is fully invested in the AI business model and is adding something new. Starting Dec. 16, Meta will begin personalizing ads and content recommendations based on how Facebook and Instagram account holders interact with the company's AI. Those recommendations could include things like Facebook posts and Instagram reels and, of course, ads based on your perceived interests.
Meta said it will start notifying customers of the update on Oct. 7. According to the company, the update will occur in the US and "most regions. "
The company said that interactions with its AI features, either by voice or text exchange, will help the social media platforms improve recommendations so that users are "more likely to see content they're actually interested in -- and less of the content they're not."
Don't miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
An example of the notifications that people will see starting October 7, 2025. Meta
You'll still have control over the content and ads you see via Meta's Ads Preferences and feed controls. How you interact with AI is your choice, and you'll see an indicator light that the microphone is in use. Consumers must give permission for the mic to be used.
Meta said that personalizing ads and content based on AI interactions is just an extension of the company's long-standing practice.
"Your interactions with content on Facebook and Instagram have long shaped what appears in your feed," Meta said. "Just like other personalized services, we tailor the ads and content you see based on your activity, ensuring that your experience evolves as your interests change. Many people expect their interactions to make what they see more relevant."
What customers might see
Let's imagine that someone asks Meta's AI questions about snowboarding. After that, they might start seeing ads or Instagram reels or Facebook posts related to snowboarding.
... continue reading