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Amazon just gave Alexa its biggest upgrade since debut - and you'll want an Echo Show for it

Published on: 2025-07-08 12:51:15

Sabrina Ortiz/ZDNET Amazon's early-year Devices and Services event took place just days ago, and the company made it clear that AI will continue to be at the center of its hardware universe. Driving the buzzword of the century is Alexa, arguably the most popular virtual assistant in the world. SVP of Devices and Services Panos Panay suggested that millions of new customers use it every day during the event. Also: Everything you need to know about Alexa+, Amazon's new generative AI assistant And that's likely true: Alexa is at the core of Amazon's most prominent hardware products, including Echo speakers and Fire TVs. Today, the company showcased what's next for its virtual assistant, now named Alexa+, as it looks to compete with the likes of Google, OpenAI, and others. The new Alexa will be "something that understands you, that can actually take action," Panay teased, and it will work with tens of thousands of services from Amazon partners. Here's a rundown of the best new features ... Read full article.