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Is Samsung sweating yet? Honor just unveiled its 'Alpha Plan' at MWC 2025

Published on: 2025-07-08 14:58:13

Prakhar Khanna/ZDNET At the Mobile World Congress 2025, Honor announced a series of new hardware, but that was arguably the least important thing. Instead, the focus on software, especially AI applications that may just strike a chord with users, stole the show. Also: What to expect at MWC 2025: Best phones I'm anticipating from Xiaomi, Honor, Samsung, more At the event, Honor announced what it calls "Alpha Plan," an initiative to transition the smartphone brand into an AI device ecosystem company. This is accompanied by an extended software support promise, matching that of Samsung and Google, and three new IoT launches. Here's the full rundown of the Sunday newsbreak. A closer collaboration with Google and Qualcomm Prakhar Khanna/ZDNET With Alpha Plan, Honor says it'll invest $10 billion over the next five years for a "renewed focus on open collaboration." The company says it'll work closely with Google and Qualcomm to co-create an "intelligent ecosystem," a series of devices t ... Read full article.