Conversational Siri has to be spectacularly good if we won’t get it until 2027

One of the odder aspects of Apple’s history is that the company has gone in 14 years from one of the leaders in intelligent assistants to one of the biggest laggards. We’ve gone from the futuristic-feeling Siri way back in 2011 to a painfully inadequate-feeling Apple Intelligence in 2025 …. 14 years of Siri I can still remember the keynote presentation for the iPhone 4S, where Siri was the reason I had to rush out and buy one. Apple didn’t create Siri: it first debuted as a third-party iPhone app. But it was Steve Job’s decision to buy the tech and integrate it into the iPhone that brought it into the public eye and made an intelligent assistant such an integral part of what we now expect from a smartphone. Fourteen years should have given Apple plenty of time to turn Siri into a phenomenally powerful assistant, and yet … that hasn’t happened. Back in 2015, I outlined the future capabilities I’d like to see, including giving it the ability to interact with our apps. It’s taken a f ... Read full article.