Today, I’m talking with Hinge founder and CEO Justin McLeod. Hinge is one of the biggest dating apps in the United States — it’s rivaled only by Tinder, and both are owned by the massive conglomerate Match Group, which has consolidated a huge chunk of the online dating ecosystem.
A fair warning here: I’ve never actually used a dating app — the algorithm that matched my wife and I was the university housing lottery, which put us in adjacent dorm rooms in the fall of 2000. And my wife is now a divorce lawyer, so playing around with these apps seems a little bit risky. So I always end up approaching conversations about dating apps a little bit removed.
Listen to Decoder, a show hosted by The Verge’s Nilay Patel about big ideas — and other problems. Subscribe here!
I asked Justin what it’s like to be the married CEO of a dating app company who doesn’t use his own product anymore, especially as his own personal romantic journey is very intertwined with Hinge. The entire idea of the company and how it has evolved over the years connects to Justin’s own life and his decision to reconnect with his college girlfriend, just a month before she was supposed to marry someone else. The story is so unbelievable that it was turned into an episode of Netflix’s Modern Love.
You’ll hear Justin explain how that experience connects to the company’s values, culture, and his vision of what Hinge is really for — and how all of that is geared toward helping people find lasting connections. Hinge bills itself as the app that’s “designed to be deleted,” and that, of course, is in deep tension with how mobile apps and services grow users and revenue.
Then there is the AI of it all. Hinge, as part of Match Group, is using AI both internally and within its product, just as Tinder and other competitors are. There’s AI coaching features to help you improve your profile, pick better photos, and even catch an inappropriate message before it gets sent.
But pull the string on all these ideas, and you get to a place where people might be talking to AI all the time, even falling in love with it, or having AI agents dating each other before meeting in person. Justin had some pretty strong feelings about the importance of centering real human connection and encouraging people to put their phones down and go out on dates in the real world. Justin also called the idea of AI companionship “playing with fire” and compares those relationships to junk food.
There’s a lot more in this conversation. We got on the topic of the Trump administration and how seriously Hinge takes the privacy of its users’ data during an unprecedented crackdown on LGBTQ+ rights. We talked briefly about Apple and its App Store restrictions, now that companies like Epic Games and Match Group are free to send people to the web to process in-app purchases. Hinge has some plans that you’ll hear Justin get into near the end. There’s a lot going on in this one; you might even fall in love.
Okay: Hinge CEO Justin McLeod. Here we go.
This interview has been lightly edited for length and clarity.
... continue reading