New HONOR CEO James Li is all about collaboration

HONOR TL;DR James Li, the new CEO of HONOR, has made a big debut at Mobile World Congress 2025. Li has repeatedly talked about collaboration, which appears to be the core of his new HONOR ALPHA Plan. However, Li has yet to discuss many specifics about its collaborations and goals. For years now, George Zhao has been a mainstay at tech conferences around the world, especially Mobile World Congress. However, in January, the former CEO of HONOR stepped down unexpectedly, citing personal reasons. In Zhao’s place, a new HONOR CEO has emerged: James Li. On stage at MWC during the HONOR keynote event, Li carried a lot of the same energy as Zhao, excitedly discussing what he thinks the future holds not just for his company but also for the industry at large. The keynote — titled the HONOR ALPHA Plan — featured quotes from famous philosophers, an explanation of the Greek alphabet, and even a tree-lighting ceremony with various HONOR partners, including Google and Qualcomm. Ultimately, tha ... Read full article.