Apple Park rainbow arches gone, but reportedly being rebuilt

The colorful arches surrounding what was once the Apple Park Stage have been dismantled, as seen on Google Maps satellite images. The move comes as a surprise given that they’ve been a fixture in Apple keynote videos, but it’s being suggested that they are being rebuilt, this time as a permanent structure … Jony Ive told staff about the plan for the May 2019 event in an intranet post at the time. Our goal was to create a stage that would become immediately recognizable as the Apple Stage. The idea for the rainbow was one of those rare occasions where the earliest thoughts worked on a number of different fronts. There is the resonance with the rainbow logo that’s been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so ... Read full article.