Game services firm PTW rebrands as Side

PTW, a 30-year-old game developer services firm, has rebranded as Side, bringing its various brands under one brand identity. PTW started out in 1994 as Pole To Win, but it has since accummulated more than 40 studios around the world with brands including 1518 Studios, Ghostpunch Games, PTW, and Side. Although the brand is familiar to the gaming industry as a leader in audio services, Side now takes on a new meaning, symbolizing the company’s commitment to delivering cutting-edge solutions side-by-side with its global partners across a wider range of specialisms. “For years now, our company has operated as one team, with one vision driving how we do business – I’m proud that all our employees are now united under one banner,” said Deborah Kirkham, CEO of Side, in a statement. “The new brand symbolizes our commitment to delivering innovative, tailored solutions that drive our partners’ successes around the world.” Through the rebranding, Side will present its range of services throu ... Read full article.