Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Auxia, an artificial intelligence start-up founded by former executives from Google and Meta, announced today that it has raised $23.5 million to help large enterprises more effectively use their customer data. VMG Technology Partners led the Series A funding round, with participation from Incubate Fund, MUFG Financial Group, and more than 50 industry leaders including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer. The investment comes as companies across industries face what Indy Guha, general partner at VMG Partners, calls a “reacquisition treadmill” — the costly cycle of repeatedly paying to attract the same customers rather than building lasting relationships. “Acquiring new shoppers hit an all-time high on cost in 2024,” Mr. Guha said in an exclusive interview with VentureBeat. “In no smal ... Read full article.