Xbox is at a crossroads. While the PlayStation 5 and Switch 2 continue to gain popularity, multiple price hikes for the Xbox Series S and X have killed their momentum. And with several big box retailers like Costco deciding to drop Microsoft’s console from their shelves, the current-gen Xbox may be dead in the water. So what should the company do?
Microsoft’s most straightforward option would be to simply punt the end of the Xbox's lifecycle, regroup and come back strong with a brand new console in a year or two. On the flipside, the company could follow in Sega's footsteps after the untimely demise of the Dreamcast and become a cross-platform game publisher with a large stable of first-party studios. However, there's a third route that could fill the gap between now and whenever the next Xbox arrives that could potentially expand its reach to a whole new segment: Give handheld gaming a go.
ASUS/Engadget 88 100 Expert Score ROG Xbox Ally X While its $1,000 price may be an obstacle, ASUS and Microsoft's collaboration on the ROG Xbox Ally X has created a top-tier handheld with strong performance and better software than all of its Windows-based rivals. Pros New full-screen Xbox experience
Strong performance
Bright screen
Solid battery life Cons Expensive
Larger grips make it a bit bulky
Mediocre haptics $1,000 at Best Buy
Engineering and building a new portable gaming device isn't cheap or quick. So instead of doing everything itself, Microsoft teamed up with ASUS to create the ROG Xbox Ally and ROG Xbox Ally X — a pair of Windows 11-based portable gaming PCs enhanced with Microsoft's DNA. And while it's too early to say if these handhelds will help save Xbox itself, they're more than solid portables that could have a big impact on portable gaming going forward.
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