Meta brings its anti-fraud facial recognition test to the UK following regulator approval

Last October, Meta dipped its toe into the world of facial recognition with an international test of two new tools: one to stop scams based on likenesses of famous people, and a second feature to help people get back into compromised Facebook or Instagram accounts. Now, that test is expanding to one more notable country. After initially keeping its facial recognition test off in the United Kingdom, Meta on Wednesday began to roll both of the tools there, too. In other countries where the tools have already launched, the “celeb bait” protection is being extended to more people, the company said. Meta said it got the green light in the U.K. after “after engaging with regulators” in the country, which itself has doubled down on embracing AI. No word yet on the rest of Europe, the other key region where Meta has yet to launch the facial recognition tool “test.” “In the coming weeks, public figures in the U.K. will start seeing in-app notifications letting them know they can now opt-in t ... Read full article.