Hyundai Ioniq 9 2025 Review

Hyundai is on a roll, part of a wider South Korean culture and design boom. But can the magic extend to a plus-size, pure electric people carrier? The Ioniq 9 is here to rearrange your preconceptions about exactly what “utility” means. It’s also stretching the brand further upmarket than it’s previously been. Design and tech leadership elsewhere in the range have boosted corporate confidence, no doubt about that. Hyundai calls its design philosophy “aerosthetic,” and it aims to be aero-efficient and playful without polarizing opinion. The brand’s signature pixel lights are present and correct, and there are cleverly worked radii if you look closely. The company’s director of design, Simon Loasby, compares the Ioniq EV range to chess pieces; they’re obviously related, but each has its own distinct character. In which case, the Ioniq 9 must be the King or Queen, and it has traded the Ioniq 5’s ’80s vaporwave vibe and the 6’s more outré Raymond Loewy look for a lantern-jawed stoicism. S ... Read full article.