You Can Find Makeup Looks and Clothes to Wear With Google Search’s AI-Powered Vision Match
Published on: 2025-07-23 12:00:23
Just in time for prom season, Google is officially rolling out Vision Match as part of the Google search experience on mobile. The feature was previously available as an experiment. Starting today, you can use it to describe a look you’re going for and have Google help you shop for it.
Vision Match is pretty self-explanatory: type in your “vision” of what you want to wear—maybe it was a dress you saw on someone recently, or you’re simply thinking up an outfit in your head—and Google will use the query to spawn images that look like what you’re describing. You can then use those images to hone in on a search across the web. Vision Match taps into Google’s Shopping Graph, a bona fide data set just for finding looks and ‘fits among whatever the search engine giant has indexed. It’ll bring you to real-life pieces of clothing you can buy.
A version of this works with cosmetics, too, and that’s also rolling out this week. In Google search, you can describe makeup looks with phrases like “s
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