AI is everywhere, from social media feeds to general AI slop, and increasingly in your streaming video entertainment.
In its quarterly letter to shareholders on Tuesday, Netflix pointed to the "significant opportunity" it sees in using generative AI, so get ready for yet more of it.
The streaming giant gave some examples it's proud of, like the de-aging of characters in the opening flashback scene of Happy Gilmore 2, and the preproduction work to explore wardrobe and set design ideas for Billionaire's Bunker. It also wants to use AI to try out new ad formats.
Don't miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
"We're empowering creators with a broad set of GenAI tools to help them achieve their visions and deliver even more impactful titles for members," Netflix said in the letter.
CNET
Netflix also announced that it is beta testing a "conversational search experience" to let you use natural language to explore its catalog for movies and TV shows that might hit the spot.
The company kept up the cheerleading on its earnings call with analysts. "We're confident that AI is going to help us and help our creative partners tell stories better, faster, and in new ways -- we're all in on that," Netflix CEO Ted Sarandos said, per CNBC.
Sarandos added that AI can enhance the production of content, but "can't automatically make you a great storyteller if you're not."
Sensitivities about AI tools
... continue reading